Curiculum Vitae

This is my current CV/resume’ – if you wish to get in touch please email me.

Key Achievements

  • Primary content creator for HPI Racing (radio control model car) brand, including product information, advertisements, newsletters, social media and more
  • Brand management & coordination including creating, consulting and managing social media platforms for international & local businesses and brands
  • Collecting, proofreading and sub-editing content from multiple sources for original content
  • Project management including trade shows, events, art classes, & social media efforts
  • Created & maintained close working relationships with event promoters, motorsports professionals, media companies, & influencers to increase awareness of the brand & its products
  • B2B and B2C marketing and advertising
  • Building and managing multiple social media accounts, pages, and channels
  • Working with producers & film crews on recorded and live TV & film shoots including Top Gear, The Gadget Show (UK), Fifth Gear (UK), BBC drama, plus small ‘guerilla’ video projects
  • Web design, web site management and focused online marketing and analysis including web content, social media, SEO, web forum management, and online advertisements

Proficient with:

  • Microsoft Office, Adobe Creative Suite
  • WordPress, Mailchimp, custom CMS database backends
  • Facebook Business Manager, Google Analytics, AdWords, SEO

I am happy to relocate, and have also traveled throughout the United States and Europe for work.

Work History (Full-Time)

Sep 1997 to Apr 2019

Marketing Coordinator, Marketing Assistant, Marketing Editor

Moved to California from Texas in 1997 to work for Hobby Products International (hpiracing.com), a manufacturer of high-end and hobby-level model racing cars and trucks. In 2004 I moved to the UK to work for the EU branch of the company.

Duties included:

  • Marketing copy for advertising, web, email and more to engage and excite existing and future customers
  • Technical copy for the web site including technical product information, tutorials, guides and more
  • Helping foster the social media front of the company to talk directly with customers
  • Being the ‘face’ of the company at events, trade shows, websites, & social media
  • Getting direct feedback from dealers and distributors to improve customer relations on all levels
  • Taking & editing action & still photos of product in studio & outdoors
  • Working closely with product and graphics personnel to make the most effective print & web advertisements, catalogues, newsletters and more for customers, dealers and distributors
  • Attending trade shows as a company representative, from public events (Gadget Show Live) to dealer-only shows (Nürnberg Toy Fair)
  • Project managing trade shows & events from start to finish
  • Project managing the international HPI Challenge radio-control model car racing series over several years, with the aim of getting customers more involved with the product through direct contact and friendly competition
  • Negotiating advertising fees with trade magazines and working directly with them for review material to enhance the company’s products in the eyes of the end consumer
  • Raising purchase orders with Accounts and Purchasing departments
  • Liaising with car companies, athletes, artists and others to co-develop marketing strategies on social media, in magazines and videos
  • Using online media such as forums and discussion boards to promote the product to end customers and answer questions as the voice of the company
  • Providing detailed customer service to end customers and retail shops

Previous duties included:

  • Creating and maintaining the company website, from sourcing web hosting to writing HTML code
  • Editing assembly manuals for complicated radio control car models

Side Work

From 2001 – Writing review articles (about radio-control cars) for print magazines

From 2012 – Live broadcasting of radio-control car races, including presenting, announcing, and commentating on races, interviews, camera work, and more across Europe with RC Racing TV

2013 to 2015 – Writing a regular monthly column in a major UK hobby magazine

From 2014 – Painting automobile & armour models and science fiction figures as a commission artist. Includes coordinating social media efforts, filming, photography, presenting and more.

Hobbies and Interests

sci-fi fiction, motorsports, painting models & figures, visiting historical sites

If you wish to get in touch please email me.